Unveil The Flags
Awards:
Cannes:
Shortlist - Sustainable Development Goals
One Show:
Shortlist- Design Promotional - Physical Items
Shortlist- Direct Marketing- Guerrilla Marketing
Shortlist- Sustainable Development Goals Pencil
ADC Germany
Mention - Digital Experience- Web 2.0 & Social
Mention - SPATIAL EXPERIENCE > Event > Guerilla-Aktion
I shortlist ADC Talent - BRAND EXPERIENCE / BRAND COMMUNICATION
I shortlist ADC Talent - DIGITAL PRODUCTS /USER EXPERIENCE
Creativepool
Bronze- Social Good
Jina Mahsa Amini was killed by the Iranian morality police for allegedly wearing her hijab too loosely. This triggered nationwide protests in which women in Iran fought for their rights. Since then, Iranians have taken to the streets to protest the regime's oppression.
To support them in their struggle, activist group THE VOICE OF WOMEN organized a demonstration. Thousands took part, and many donated their white hijabs that were collected and spray-painted in the colors of the Iranian regime's flag.
Why? To bring the issue to the centre of global attention: the World Cup in Qatar, where political protests were strictly forbidden. The veils were then given away to unknowing fans as trojan flags to be smuggled into Qatar's stadiums and waved.
Shortly after, the stories of the women who once wore them were published on unveiltheflags/org as well as on social media channels, encouraging hundreds of women to join the protest and post their own stories.
#UnveilTheFlags #UnveilIran