My story is a bit funny, as just a couple of years ago, in 2017, I was working in a bank.

So, you may wonder why I am a copy now? Let me explain…one thing at a time. I used to work for a bank company in one of its most conflictive branches in the region.

After a few months working there, the branch director said to me that I was too good person for that world, I was the Gandhi of the villains it seems to be.

However, I was good at persuading people and making them change their mind. In a 3 month time I managed that a drug addict client start calling me sweetheart rather than mo****cker, as he used to. It wasn’t a bad start.

Everything was fine but I was missing something: creativity!!

So one day when I saw a client making an origami with a bill, I was so surprised by how amazing things can be created from the most simple thing that I decided to start a new life around creativity.

Experience:

Experience with international brands such as Burger King, Milka (Mondelez), FoodPanda, Schwarzkopf, Budweiser, etc.

• HeimatTBWA. Düsseldorf. 2022- 2024

  Copywriter.

• Ingo. Hamburg 1 year & 4 months. 2021.

  Copywriter.

• David The Agency. Miami. 9 months. 2020
  Copywriter.

• Contrapunto-BBDO. 3 months. 2019.
  Copywriter.

• Tour in 6 Spanish agencies. 3 months. 2019.
  Contrapunto/BBDO, *S,C,P,F…, FCB&FiRe, September, &Rosàs and Zapping.

• Irudigital Agency. 6 months. 2018.
  Trainee Advertising and social media.

• Cepyme. 3 months. 2018.
  Coordinator of the CEPYME 2017 awards and marketing.

• Kutxabank. 2017-2018.
  Bank, business, and sales.

  
  

Education:

University of the Basque Country (UPV)
Business & Management 2012-2016
University of Warsaw.
Management 2016
ESIC Business & Marketing School. 2017
Master's degree in Marketing
Miami Ad School 2018-2019
Copywriting

Language:

English
Spanish
German A.2
Basque A.2

HOLA, My name is Daniel Guíu and I am a copywriter from Bilbao, (Spain).

Email: danielguiu21@gmail.com

Professional awards

• Cannes.

Shortlist (Memorial Route) - PR. 2024
Shortlist (Unveil the flags) - Sustainable Development Goals. 2023
Shortlist (#showusequal) - Design. 2022

• ADC Germany.

Grand Prix (#showusequal). 2022
1 Silver (#showusequal). 2022
3 Bronzes (#showusequal). 2022
3 Shortlists (#showusequal). 2022
3 Bronzes (Icons of you - Schwarzkopf). 2024
2 Mentions (Unveil the flags) - Digital Experience. 2023
2 Shortlist ADC Talent (Unveil the flags). 2023

• ADC EUROPE.

  Gold (#showusequal) - Print & Outdoor. 2022

  Bronze (#showusequal) - Interactive & Mobile. 2022
  

• Clio Awards Sports.

  Gold -Print/Mail (#showusequal). 2022

• One Show.

  Merit (#showusequal). 2022

  6 Shortlists (#showusequal). 2022

  Shortlist (Unveil the flags) - Design Promotional. 2023

  Shortlist (Unveil the flags) - Guerrilla Marketing. 2023

  Shortlist (Unveil the flags) - Sustainable Development Goals. 2023

• New York Festival.

Silver (#showusequal) - Social Good: Brand. 2022
Bronze (#showusequal) - Package & Product design. 2022
5 shortlist (#showusequal). 2022
2 Bronzes (Icons of you - Schwarzkopf). 2024
1 Mention & 2 Shortlist ( Memorial Route). 2024

• Creativepool.

  Silver (Memorial Route)- Social Good. 2024

  Bronze (Unveil the flags)- Social Good. 2023

• Eurobest awards.

  Bronze (#showusequal) - Design. 2021
  Shortlist (#showusequal)- Environmental/Social Impact. 2021

  Shortlist (#showusequal) - Consumer Durables. 2021

• Epica Awards.

  Bronze (#showusequal) - Direct Marketing. 2022

  Bronze (#showusequal)- Packaging Design. 2022

  2 Shortlists (#showusequal). 2022

• Deutschen Digital Award.

  Gold (#showusequal) -Social. 2022

• The Webby Awards.

  Honoree (#showusequal) - Best Cause-Related Campaign. 2022

  Nominee (#showusequal) - Best Influencer Endorsements. 2022

• GERETY AWARDS.

  Shortlist (Memorial Route). 2024

  Shortlist (Icons of You - Schwarzkopf). 2024

• Best of Content Marketing Award (BCM)

  (Memorial Route). 2024

  (Icons of You - Schwarzkopf). 2024

• Berlin Commercial Festival.

  Shortlist Craft: Cinematography. (Schwarzkopf). 2024.