#SHOWUSEQUAL

• Awards:

  • Cannes

    Shortlist - Design

  • Clio Sports

    Gold -Print/Mail

  • ADC EUROPE

    Gold Award Print & Outdoor

    Bronze Award Interactive & Mobile

  • New York Festival

    Silver - Social Good: Brand

    Bronze - Package & Product design
    5 shortlist

  • Eurobest 2021

    Bronze - Design

    Shortlist -Environmental/Social Impact.

    Shortlist -Consumer Durables.

  • One Show 2022.

    Merit - Design

    6 Shortlists

  • Epica Awards

    Bronze - Direct Marketing

    Bronze - Packaging Design

    2 Shortlists

  • ACD Germany

    Grand Prix

    1 Silver

    3 Bronzes

    3 Shortlists

  • Deutschen Digital Award 2022

    Gold -Social.

  • The Webby Awards. 2022

    Honoree - Best Cause-Related Campaign

    Nominee - Best Influencer Endorsements

• Client:

  • Deutscher Olympischer Sportbund E.V.

• Idea:

  • Tokyo 2020 was a premiere in Olympic history. For the first time, as many females as male athletes were chasing the medals. Sounds like women in sports finally get the attention they deserve. Quite the opposite. Besides during the Olympic Games, the inequality in German sports media reporting is still tremendous. While male athletes get 90% of the coverage, women get only 10%! This comes with far-reaching consequences: less attention means less revenue from sponsors and less idols for girls in youth sports – and it even gives a distorted image of women in our society. Team Germany and the DOSB (the German Olympic Sports Confederation) were determined to make a statement against this inequality and tasked us to come up with an idea to involve the community and spark a conversation.

  • Results:

    The outcome? Well, it knocked our socks off! #ShowUsEqual was one of the most talked-about sports topics in Germany. Sports-savvy influencers and athletes from a wide range of disciplines – from gold-medal winners to amateur athletes – supported the campaign. With a budget of 4,000 euros, we achieved 2.8 million impressions on Instagram and around 25 times more comments on the DOSB Instagram channel than the previous average.